MEET OUR FOUNDER

Gigi - Founder of De La Heart

Gigi Vogel is the founder and visionary behind De La Heart — a beauty and wellness brand pioneering the future of at-home lymphatic care, body sculpting, and wearable wellness.

Born in Colombia and raised in Miami, Gigi grew up immersed in ancestral Latin American wellness rituals passed down through generations. After years working in the fast-paced worlds of fashion and international business, chronic stress and burnout led her back to the healing practices she witnessed throughout her childhood — sparking a personal wellness journey that would later become De La Heart.

Driven by a passion for holistic beauty and self-care, Gigi immersed herself in the world of lymphatic wellness, beauty rituals, and traditional Colombian maderoterapia. As lymphatic drainage treatments became increasingly popular, she recognized a gap in the beauty industry: there were no elevated tools designed to help women recreate these rituals effectively at home.

In response, Gigi created The Body Tool — one of the first luxury at-home lymphatic drainage and body sculpting tools designed for modern daily rituals. The innovation helped position De La Heart as a pioneer in the at-home bodycare category and introduced a new generation of consumers to the power of lymphatic wellness and preventative beauty rituals.

Under Gigi's leadership, DLH has continued to redefine modern self-care through ritual-driven bodycare, sculpting tools, skincare, and the brand's cult-favorite UPF50 visors — coined by Gigi as "wearable wellness."

Today, Gigi continues to lead De La Heart with a mission to help women feel lighter, more radiant, and more connected to themselves through simple rituals that transform both body and mind. Her philosophy is rooted in one belief: when everything flows, everything glows.

"The future of beauty is FLOW."

Gigi V